The Behatilife brand lacked cohesion between its packaging, products, and website visuals. An over-cluttered website and a confusing array of links and posts left its graphics and images feeling dated. Working with what was present, I took the logo from just a type of treatment to a visual mark that fully represents the magic at work. An ornately designed wreath assembled with specific ingredients and embellishments became the jumping point for a brighter, more artistic approach to the brand’s entirety.
PACKAGING
SHOP
